Integrity & Excellence
Committing to transparency, ethical operations, and global standards of business conduct.
Hariphil Asia Resources, Inc.
Founded in 2001, originally as Hyundai Asia Resources, Inc., Hariphil Asia Resources, Inc. has grown into one of the most prominent automotive distributors and mobility enablers in the Philippines.
Spanning over two decades of operation, Hariphil Asia Resources pioneered key industry innovations, including programs supporting public transport modernization and commercial mobility.
Today, the company continues to shape the local automotive landscape through a portfolio built on sustainability, safety, and responsible corporate governance.
Through its brands and industry initiatives, Hariphil remains steadfast in driving sustainable, future-ready mobility for the Filipino nation.
Core Values
Customer-Centricity
Delivering continuous innovation in sales and after-sales support to prioritize consumer satisfaction and mobility safety.
Innovation & Progress
Supporting national economic development by bringing futuristic, clean, and efficient vehicle technology to the Philippine market.
Social Responsibility & Safety Advocacy
Promoting environmental stewardship, social initiatives, and active road safety leadership that positively impact local communities and industries.
Leadership
Richard L. Lee
Chairman Emeritus
Maria Fe Perez-Agudo
Vice Chairman, President & CEO
Ladislao Z. Avila, Jr.
Director, Treasurer & CFO